If you want to build a clothing brand without manufacturing every garment yourself, private label clothing can be one way to structure your production.
Private label apparel is produced for a brand and can include the brand’s own labels, tags, packaging and product specifications.
How Does Private Label Clothing Work?
The process usually starts with the brand’s product idea or design. The production partner then works according to the agreed garment specifications.
Depending on the project, this can involve:
- Pattern development
- Fabric selection
- Sampling
- Garment production
- Custom labels
- Hang tags
- Finishing
- Packaging
Why Do Brands Use Private Label Production?
It allows a brand to focus on its identity, collection planning, marketing and customers while working with a production partner for garment manufacturing.
For a new fashion brand, starting with a focused collection can also make it easier to understand customer response before developing additional styles.
Build Around Your Brand
Private label production is not just about adding a label to a garment. The fabric, fit, construction, finishing and presentation should all work together to represent your brand.
Have a clothing collection in mind? Share your requirements with us and let’s discuss your production project.
